New Originals Company
Peter Garherr (CFO), Matthias Krön (CEO) & Jurai Lunter (CMO)

Renaming AlfaBio to New Originals (SK)

Alfa Bio s.r.o., home of the LUNTER brand, is renamed New Originals (SK) s.r.o.
The Slovakian company Alfa Bio s.r.o. will officially change its company name to New Originals (SK) s.r.o. as of April 1, 2025. This renaming reflects the company’s affiliation with the New Originals Company while the core values remain unchanged. New Originals (SK) s.r.o. continues to stand for innovation, quality, and reliability in all our products and services.

Banská Bystrica, April 1, 2025 – The renaming of Alfa Bio s.r.o. to New Originals (SK) s.r.o. underscores the strategic realignment within the group and brings a unified brand identity under one roof. While the name evolves, the commitment to natural foods, family values, and sustainable growth remains intact. At the same time, the company continues its successful expansion into the European market.

As a company with strong roots in Slovakia, New Originals (SK) s.r.o. continues to rely on the proven combination of local entrepreneurship and continuous innovation.

Juraj Lunter, Chief Manufacturing Officer of the New Originals Company, explains:

"Since our founding by my father, Ján Lunter, we have stood for development, progress, and sustainable growth. Expanding into additional markets is an important step in the further development of our company—and part of our long-standing success story."

The renaming is purely formal and has no impact on the legal structure or product range.

Matthias Krön, CEO of the New Originals Company, emphasizes:

"As part of the New Originals Company, New Originals (SK) s.r.o. will continue to provide first-class products and services. We look forward to continuing and expanding our successful collaboration with all partners in a growing, future-oriented market."

LUNTER – A Tofu Pioneer for Over 30 Years

The well-known and successful LUNTER brand remains intact and continues its history with a fresh brand identity. For over three decades, LUNTER has stood for high-quality tofu – made from natural ingredients, without unnecessary additives, and traditionally produced.

The chilled plant-based spreads in numerous flavors are also very popular and offer new variety on the plate.

The brand consistently pursues the goal of making plant-based nutrition simple, enjoyable, and accessible to many people – whether for experienced tofu fans, the curious, or anyone looking for healthy meals.
LUNTER’s roots lie in Banská Bystrica, Slovakia, where founder Ján Lunter began his first tofu experiments in his own basement long before the plant-based trend. His goal: to establish tofu as a natural part of everyday life – not just for vegetarians, but for everyone.

This pioneering spirit continues to characterize the brand to this day – combining innovative strength with a loyal foundation of values.

LUNTER with a new design

Starting April 1, 2025, LUNTER tofu will hit shelves with a new, consumer-friendly look. The modern packaging design not only brings a fresh visual touch, but also helps consumers navigate better and find exactly the product that suits their needs.

The new color concept and clearly structured design elements ensure strong recognition and differentiation on the shelf – and consciously focus on individuality beyond the typical green world of plant-based products.

About The New Originals Company: 
The New Originals Company, established in February 2024 in Vienna, is dedicated to becoming a leading European producer of tofu and plant-based foods. The company’s name reflects its mission: to create innovative products that build on tofu’s rich tradition rather than imitate meat. With a focus on quality and transparency, The New Originals Company GmbH develops nutritious foods that combine traditional methods with modern nutritional needs. The company is committed to supporting healthier lifestyles and sustainable practices across Europe, offering consumers thoughtful alternatives in plant-based nutrition.